Why Social Media Hashtags Are Very Important
By As-sayyidul Arafat
As a sequel to my Article “2020’s Top Social Media Marketing Trends” – https://arewaagenda.com/social-media-trends-2020/ published on Arewa Agenda, we shall be discussing Social Media Hashtags.
Hashtags is a case study that all business owners, should know about. These days, users/customers quickly get bogged down due to overload of information so hashtags make it easier to navigate through the unwanted information and focus only on the main products of there choice.
we all have seen something like # (Hashtags) before on social media platforms (Instagram, Twitter, Youtube, etc) Associations/Groups can use hashtags to reach their target audience and to help members filter information.
Hashtags are easy to use! Remember, it does not only help users find posts about specific content, they help you reach more people who are interested in your content. You can compose hashtags that fit your business by using related terms in your business field. Hashtags are the simplest way to filter the unwanted amount of information posted to social media so that you’re only seeing what you find relevant. Less is more when it comes to hashtags. Keep their use to five or fewer per post/tweet when you can don’t over do it, and when you find one that works, keep using it.
5 reasons why why you should use Hashtags
1. Hashtags simplify the process of surfing through the net for a particular products. It makes it easier for users/customers find your products. Using it makes it easier for you to get to your target audience.
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2. It get your page more visibility, when a customer sees a post that is of interest, they will like to know the source of the product and it will make them check out your page, so make sure you brand your page.
3. Creating good visibility will enhance the success of your branding, and vice versa. Branding are essentially the most effective uses of hashtags on Instagram. If you’re a new business, you can make use of hashtags to expand your audience and increase brand awareness.
4. Using geographical tags in your Instagram posts have become a useful tool in marketing on a local scale. And when tagging locations like city neighborhoods or popular cities, you can reach local, state, regional, and national audiences.
5. As with any business, it’s important to figure out who your competition is, what they offer, and how they advertise, so you know how to make your business the better choice for customers. You can use Instagram hashtags to research competitor accounts, their top posts, and their most-used hashtags.
Whether you’re a new business looking to increase brand awareness, a well-known brand launching a new product, hashtags are the best way for you to get you noticed on all social media.
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Hashtags only recognize letters and numbers, so remember not to use special characters or spaces in your in your hashtags.
Arewa Agenda is a Publication of young writers and journalists from Northern Nigeria towards Peaceful Coexistence and National Development through positive narratives
