Versity Don Tasks Journalists to Set Agenda for Adoption of Agricultural Technology
AREWA AGENDA – A lecturer with the Department of Information and Media Studies, Bayero University Kano, Dr. Rukayyah Aliyu Yusuf, has tasked Journalists to set a reporting agenda towards the adoption and use of Technology by farmers.
She spoke during a one day expert/stakeholders meeting themed: Social and Behavioral Change Communication for Technology Adoption by Rice, Wheat and Tomato Farmers in Kano, held Thursday at the Grand Central Hotel.
According to Dr. Rukayyah, who presented a paper titled the Media and Public Enlightenment on Innovations: What Journalists Should do to Improve Uptake of the Farming Technology by Kano Farmers, communicating with concrete examples and emphasis on the positives is key to changing farmers opinion towards adopting new techniques for improved productivity.
She charged Journalist to do human angle stories that will motivate farmers to adopt new technologies in rice, wheat and tomato farming.
“This is a collective responsibility and while communicating these stories, Journalists should emphasise it’s simplicity and necessity.” She said.
The program was organized by the Kano State Coordinating Office, Agro-Processing Productivity Enhancement and Livelihood Improvement Support Project, APPEALS, Ministry of Agriculture and Rural Development.
It had in attendance farmers from all over the State, Journalists, Academics, Experts, Research Organizations and Institutes.
Arewa Agenda is a Publication of young writers from Northern Nigeria towards Peaceful Coexistence and National Development through positive narratives.