To the Man Yushau Shuaib by Mohammad Dahiru Lawal

Even if this piece was not hurriedly put together, there would never be enough words to extol the the virtues of a man who typifies every semblance of peace, love, simplicity, discipline, humbleness, humility and humaness.

Some people walk into your life and leave a stamp on it, but not Yushau Shuaib, a man who instead takes your life and turns it around, leaving indelible marks that will forever remain like a seal on the rock of ages.

Despite gravity of his network among the high and mighty within and outside the country, Yushau Shuaib will always come down to ones level. He is never a man to ride on the proverbial “high horse.” Infact, show me a humble man and I will show you a Yushau Shuaib that can teach him a lesson on humility and comportment.

Not a day passes me by without me looking at him and marveling at God’s atisery in creating such a rare man among men. They say nothing is parfect, but with people like Yushau Shuaib, no one needs parfect.

Today 10/10/2020 is not just a digit to us but It is a day to value a special person in our life.The man who taught us that the best way to find yourself is to lose yourself in the service of others.

This great soul told us that happiness is when what you think, what you say, and what you do are in harmony. A man who is our role model in every aspect of life, he is striving 24/7 to societal impact through youth inclusion and philanthropic gestures.

A man who never fails to admonish us on sincerity of purpose, courage, dignity, humor, and kindness, constantly reminding us of the joy and promise of what lies ahead if we continue to tow the path of truth, fairness, ethical conduct and honor.

Like many of his generation, he could could easily choose to care less, but he chose instead to live a life that captures the true essence of human existence.

Mr. Yushau A. Shuaib is a Graduate of Mass-Communication, Bayero University Kano with a Master’s Degree in Public Relations from the University of Westminster, London. He is a consummate writer and crisis-communicator per excellence

Called YAShuaib on social media platforms, he has practised PR since his university days, serving as the spokesperson of Mass Communication Students Association (MACOSA) and winning the NIPR Prize for the Best Student in PR 1992.

Immediately after his youth service when he won Local, State and Presidential NYSC awards with automatic employments, he served as PRO Delta State Government House, Asaba and later became Press Secretary in various Federal Ministries including Information, Finance; Health; Revenue Mobilisation Allocation and Fiscal Commission, and the National Emergency Management Agency (NEMA).

In the course of his career as a PR person and writer, he has published over 300 media articles. He has consulted for critical institutions in the Military, Security, Intelligence and Response Agencies, including the Office of the National Security Adviser (ONSA) providing crisis communication services.

Through some of his initiatives, especially the PRNigeria and Economic Confidential magazine, his firm has consistently won the African PR Awards in South-Africa 2016/7, Morocco 2017, Botswana 2018, Kigali 2019 and Tanzania 2020. At the global scene, his firm remains the only PR agency in Africa to have consistently won Golden World Award of International Public Relations Association (IPRA) on Crisis Management in Qatar 2016, Bulgaria 2017, Spain 2018, Armenia 2019 and 2020.

He is a recipient of several outstanding honours, especially in Public Relations. He was PR man of the Year of NIPR Kano/Jigawa Chapter in 1995, Outstanding Digital PR Practitioner of NIPR FCT Chapter 2019 and the prestigious NIPR Presidential award also in 2019.

As an Author, some of his published books include:

1. Nightmare for the Rich

2. Strictly Personal: Writings for the Media

3. Financial Public Relations

4. Online Public Relations in Nigeria;

5. Boko Haram Media War: An Encounter with the Spymaster

6. Award-Winning Crisis Communication Strategies

He has continually broadened his horizons with daring decisions, intervention and action.

So therefore, on a day like this, I say to patroit, who threads the path of equity and Social Justce

To a Media Mogul who gives everything and expects nothing in return

To an empathetic man who values character over pedigree

To rare hummanitarian who believes in the importance of giving back to humanity

To a man who places exceptional value on his faith and religious commitment
To a Maverick who is firm in his principles

To a global icon whose caliber of substance is rare

To a mentor, who shares credit in victories

To a father who is always there

To a friend who always listens and supports

To the man Yushau Shuaib, I say on this great day, happy 51st Birthday Sir, may Allah grant you many years of good health and remarkable prosperity.

Mohammed Dahiru Lawal, a Development Journalist writes from Kano

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