An Open Letter to the Governor of Kaduna State
By Salim Yunusa
Your Excellency,
First and foremost, I extend my heartfelt congratulations on your resounding victory in the recent gubernatorial elections and commend your dedication to advancing the interests of Kaduna and its esteemed residents. As we stand on the precipice of a new era, I am confident that under your leadership, Kaduna’s fortunes will ascend to unprecedented heights, driven by your wisdom and the guidance of Allah.
In the wake of a challenging period, during which our nation has encountered multifaceted trials, the tenacity and unity displayed by the Nigerian populace stand as a testament to our collective spirit. With an unwavering faith in the leadership of our nation and its states, Nigerians continue to anticipate a future marked by prosperity, peace, and sustainable development.
At this critical juncture, I humbly draw your attention to an alternative avenue that possesses remarkable potential to address the pressing issues of unemployment, revenue generation, and economic diversification. It is my belief that a robust focus on tourism and the creative sector could be the catalyst for the transformation that Kaduna desperately needs. While acknowledging the challenges confronting our nation, it is essential to recognize the untapped reservoir of natural and cultural treasures that can propel Nigeria’s progress, with Kaduna serving as a shining example.
Global success stories such as Qatar, Dubai, Egypt, and Seychelles have demonstrated the exceptional economic rewards reaped from strategic investment in tourism. As seen in Dubai, the travel and tourism sector significantly contributed to the UAE’s economy, comprising nearly 10 percent of total revenue. Similarly, Qatar witnessed a 70.3% growth in tourism sector revenue, with aspirations to amplify its GDP contribution to 12% by 2030.
I come from Kajuru, a small town in Kaduna state, where I am used to seeing people from all over the country and beyond visit the famous Kajuru Castle. I have also lived in Zaria, where I see thousands of people throng the colorful, eye-catching Zazzau Durbar yearly. These are just two out of many. I firmly believe that our state is endowed with a wealth of potential attractions. From the historical magnificence of the Emir’s palace in Zaria to the ancient Nok Art and civilization, the mesmerizing Matsirga Waterfalls, and the iconic hills of Queen Amina in Turunku, Kaduna boasts a tapestry of wonders waiting to be unveiled.
Moreover, the state’s potential extends beyond its breathtaking natural, cultural, and traditional sites. Kaduna’s vibrant literary, music, and film scenes are carving their place on the global stage. The annual Kaduna Book and Arts Festival (KABAFEST), Hausa International Book and Arts Festival (HIBAF), Kaduna Music Festival, Afan National Festival, and other cultural events foster unity, diversity, and shared experiences among our youth, transcending ethnic divides.
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Beyond the cultural and traditional scene is the vibrant film and fashion industry; with the Critics and Kadahood producing making and producing movies in Kaduna state, employing hundreds in the process. The Kaduna Fashion and Arts Exhibition also showcases the rich history of fashion in Kaduna state and beyond.
Just like football, music is one of the major unifiers in Kaduna and Nigeria at large. I witnessed, with so much pride, how Kaduna youths united during the 2022 Countdown event at Murtala Square. There was no way one could discern who was what tribe or religion; just young people filled with hope and optimism living in the moment. These are avenues where we can build the Kaduna of our dreams; a Kaduna that is healed from the pains of the past, devoid of all tribal and religious agitations.
One amazing thing about these festivals, funfairs, and events is that they always come with the advantage of a booming local economy of small and medium businesses. Vendors make brisk sales of food, wares, and goods. If properly managed by the Kaduna State Enterprise Development Agency (KADEDA), has a huge potential to bring more entrepreneurs to the fore, just like during the Kaduna Market Trade Fair.
Culture, creativity, and traditions aside, Kaduna, with no doubt, is the heartbeat of Northern Nigeria. It is strategically placed and has served as the administrative headquarters of the region. Therefore, Arewa House, the National Museum in Kaduna, and other historic buildings and monuments serve as archives and a lens to our past. We owe it to future generations to preserve these spaces in order to enlighten and educate the young ones.
Yet, for this vision to materialize, peace and security are imperative. The nurturing of these invaluable tourist destinations requires an unwavering commitment to safety and stability, addressing the root causes of insecurity. Furthermore, investing in robust tourism infrastructure, in collaboration with the private sector through Public Private Partnerships, will pave the way for enhanced accessibility and growth. We have seen how the previous administration was able to make Kaduna the number one state in Nigeria when it comes to the ease of doing business. With a proper tourism development plan that comprises all the events, festivals, tourist destinations, and activities as well as the connecting transportation routes and servicing facilities together, I assure you that investors will come running to Kaduna. This plan will also include community education as a driving force for tourism.
Your Excellency, the potential of the tourism sector cannot be overstated. It carries within it the promise of economic prosperity, cultural preservation, unity, and local job creation. Other advantages include promoting the image of Kaduna state to the world, healthy migration of Nigerians and international visitors, the establishment of exchange programs, a boost in the local economy, the rapid development of rural areas, and the influx of businesses to the state. By supporting the burgeoning creative talents and providing the necessary infrastructure, Kaduna has the opportunity to become a beacon of progress and international acclaim.
Finally, I implore Your Excellency to consider this call for action, not only for the betterment of Kaduna but also as a stepping stone towards the broader advancement of our beloved Nigeria. Together, we can transform the challenges that beset us into stepping stones for growth, development, and a brighter future.
Salim Yunusa writes from Zaria, Nigeria and can be reached at [email protected]
